Wix makes it simple to design and update your website. While it's easy to get started using one of their templates and update your site yourself, you'll find that there may come a point where things start 'breaking' and you're not sure how to fix it, or the website won't work properly on mobile devices, or search engines aren't picking up your website.
If you've run into any of the obstacles above, it might be worth either putting in more time learning about the platform, or engaging a professional to keep your website up to date for you if you either don't have the time or the inclination to do so.
Here, we'll look at five reasons why you might consider having a professional keep your Wix site up to date.
Five reasons why you might want to have a professional maintain your Wix website
1. Convenience and effort
While maintaining your website in Wix is straightforward and easy to do, it's not always convenient, and after a few months of diligently monitoring your traffic and adding new content to your site, it can fall by the wayside when it comes to more urgent business tasks.
Alternatively, you reach a point where you know there's a lot more to learn or to tweak to get the site working perfectly, but it's too much of a hassle.
In either of these cases, it's best not to let your website (the online face of your business) suffer, but engage with a professional who can take care of that for you.
2. Wix layout considerations
While adding new content to your website is straightforward, it's easy to break the visual layout of the site in Wix if you're not careful.
This means that text can flow outside of the block that was intended to hold it, the wrong tag can be applied to new text, and other small things like this that don't seem like a big deal, but add up over time.
After a while, your website isn't performing the way that it should, and you'll need to hire someone to come in and clean it up for you.
3. Metadata and SEO
Another key consideration when updating your site is the metadata.
Every header and paragraph is assigned a 'tag', and this helps search engines like Google figure out how to catalogue and present your website's content to people who are searching for it.
If the various text elements are not tagged correctly, you could be missing out on a significant amount of traffic (people finding your website on Google).
There are other tasks that can be performed to optimize your content for search engines, such as adding descriptions to images, and making sure the page metadata is appropriate for the page content.
4. Wix mobile optimization
Wix is particular in that styling the desktop version of the website doesn't necessarily translate to the mobile version of the site, and the two need to be approached separately.
While text and imagery will transfer over from the desktop to the mobile layout, the styling may not, and when you view your site on a mobile device, you might be surprised to find that some text is too large while other text is tiny, images or whole blocks of content are positioned incorrectly, or some content is missing entirely.
While this can be overwhelming, it can be corrected with a little time and know-how. If you're feeling out of your depth, it's best to engage a professional.
5. Life happens, and your website becomes less of a priority
Sometimes, there will come a point where you simply don't have the time to update your Wix site.
You'll need to focus on maintaining or growing your business, and keeping your website fresh just feels like overhead that you don't have the margin for.
In this case, reach out to a professional. As you'll see below, it can take as little as 15 minutes every few months to keep your website running optimally.
The benefits of using a professional to update your Wix website
Simply put, if you engage with a trusted professional who has experience with the Wix platform, you can rest knowing that it's going to be done correctly, the first time, and that all the bases (SEO, metadata, mobile optimization, styling) have been covered.
The right tags will be applied, the layout will be maintained and kept looking sharp, and the appropriate SEO data will be added for each new page or article.
The cost of keeping your Wix website up to date
It might not be as expensive as you think.
While there may need to be a significant amount of work to be done initially, once the website has been optimized, it can take as little as 15 minutes a month to keep your site fresh.
We keep one of our clients' fashion websites up to date at less than an hour a month, and that includes adding and removing dozens of dress designs.
Our website maintenance starts at R287.50 per month, or $15 for clients outside of South Africa. This price will increase depending on the extent of the work required on your website.
Armasar can help you keep your Wix website up to date
We've helped businesses and professionals take care of their Wix websites since 2017.
We know the ins and outs of the platform, and how to get the best results from it.
This involves keeping an eye on the website traffic, optimizing content over time based on analytics, adding news items or blog posts to keep the website content fresh (which aids in driving that all-important organic traffic to your site).
We also work with clients who handle certain tasks, like adding products or blog posts, and we take care of the more design-intensive tasks, where alignment and styling is more of a consideration. However you'd like to approach it, we'd be happy to have a no-obligations chat
If you're looking for a partner agency to walk alongside you as you use Wix as a home for your website, consider finding out more about our Wix offering for businesses and organizations here, or get in touch with us to set up a call.
We'd love to hear from you, and help you get the best out of the Wix platform for your website.